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June 6, 2023
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Sardinian winemaker denies his two oxen logo is Red Bull copy

Mattia Muggittu says he feels like David v Goliath as energy drink firm disputes branding on his first bottles

A small wine producer in Sardinia accused by the maker of the energy drink Red Bull of copying its logo has said he feels as if he is in a David and Goliath battle against the Austrian company.

Mattia Muggittu, the owner of Muggittu di Mamoiada, had just produced his first bottle of wine, which features two traditional Sardinian oxen tied together on its label, when he received a legal notice from Red Bull claiming the image bore similarities to the one on its energy drink depicting two bulls charging at each other inside a golden sun.

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