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Heineken’s UK summer beer sales dampened by higher prices and poor weather

Heineken’s UK summer beer sales dampened by higher prices and poor weather

Worldwide sales volumes dipped 4.2% as prices rose 9.5%, leading to 2% increase in sales to €9.6bn

Heineken sold less beer in the UK during the summer as it raised prices by more than 7% and cool rainy weather put a dampener on barbecues and outdoor celebrations.

The drop, at the company which also owns Amstel, Birra Moretti and Tiger as well as its namesake brand, reflected an 7.6% fall in the amount of beer sold across Europe, with the average price of beer sold up 12%, driven by inflation and higher sales of premium beers.

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