Swedes are stockpiling supplies of the drink amid cost hikes, with some saying the coffee culture is changing
Nursing an iced chai latte in a Stockholm department store, Emma Tomth says she has cut down her cafe coffee consumption considerably. The 28-year-old social media manager used to buy a latte most days, but with prices having gone up by about 15-20 kronor (about £1-£1.50), she has cut down to two or three times a week.
But it is not just about coffee. The economy also extends to fika – the historically hardwired Swedish tradition of meeting for a catch-up over a coffee and a biscuit or cake. “Many I know are abstaining from meeting for fika to save money. So we do something else instead,” Tomth says. Low-cost alternatives include meeting at home or going on walks, but it is not quite the same as fika, which plays a key social role in an otherwise often introverted society.
