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July 1, 2025
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Prada’s €1.25bn Versace takeover: a new era for Italian luxury

Prada’s €1.25bn Versace takeover: a new era for Italian luxury

Prada has secured Versace at a €200m discount amid market turmoil, uniting two Italian fashion powerhouses

Prada has agreed to buy the Versace fashion brand for €1.25bn ($1.38bn) from the fashion conglomerate Capri Holdings.

It comes after months of speculation about a potential deal to combine the two Italian fashion houses and, more recently, rumours that the acquisition was set to collapse after market upheaval in response to President Trump’s tariff policies.

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