April 28, 2025
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Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 83

Oliviero Toscani, photographer behind provocative Benetton ads, dies aged 83

Tributes paid to Italian known for images that drew attention to social themes including HIV/Aids and racism

Tributes have been paid to Oliviero Toscani, the Italian fashion photographer renowned for the provocative images used in Benetton’s advertising campaigns, who has died aged 83.

Toscani, who for two decades was the art director of the global clothing chain, died on Monday after being hospitalised close to his home in the Tuscan town of Cecina.

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